An unbiased measure
A worldwide unique measurement tool
Impartial and independent agency
Analysis of audience’s real reactions
Direct effects on your brand image
Market value & ROI
Comparative measure to other product placement
More than 200 studies for international brands
The Institute Public Impact
Placement Product Impact was developed by the french marketing surveys institute nammed Public Impact from the needs of advertisers, companies and agencies to evaluate brand integration.
First of all, Public Impact is totally independant of any product placements agencies, and therefore provide completely impartial results.