70 measurement criteria, including the impact on the public

Audience’s real reactions :

200 interviews
  • Visibility, recognition and recall of your brand
  • Direct effect on your brand image
  • Increase of brand awareness and attractivity
  • Intention to recommend, inquire, buy...
  • Immediate estimate ROI
  • Estimation of ROI for 3 years benefits versus TV spot
Technical value :

23 objective criteria
  • Movie's choice : attractivity, box office, estimated total audience...
  • Expometrics criteria : duration of appearance, position on the screen, brand readability...
  • Quality of integration : role in action, association with a character...
  • Impact on any public versus public "involved" with your brand
  • By sex and age
  • Your results versus other product placements