70 measurement criteria, including the impact on the public
Audience’s real reactions :
- Visibility, recognition and recall of your brand
- Direct effect on your brand image
- Increase of brand awareness and attractivity
- Intention to recommend, inquire, buy...
- Immediate estimate ROI
- Estimation of ROI for 3 years benefits versus TV spot
Technical value :
23 objective criteria
- Movie's choice : attractivity, box office, estimated total audience...
- Expometrics criteria : duration of appearance, position on the screen, brand readability...
- Quality of integration : role in action, association with a character...
- Impact on any public versus public "involved" with your brand
- By sex and age
- Your results versus other product placements