![product placement impact : product placement in IRobot: Audi product placement impact](/Content/themes/CleanCanvas/images/exemples/IRobot.png)
![product placement impact : product placement : Rollex in James Bond Product placement](/Content/themes/CleanCanvas/images/exemples/JamesBond.png)
Product Placement Impact measures the performance of product placement, cinema, television and music videos .
Including analysis on the public impact, Product Placement Impact is the only comprehensive measure of product placement, combinating qualitative (spectators perceptions) and quantitative (exprometrics criteria) approach.