Here are some results of brand integration impact, all measured by Public Impact
Source : 200 Public Impact studies
- Gain of awareness of the brand or product : 15%
- Gain of intention to search information : 21%
- Gain to recommend brand : 28%
- Gain to intention of purchase : 2 times stronger than a tv spot
- Average of immediate ROI : 440%!
Each placement is unique !
Compared to a placement without particular highlighting :
- A use of the product has a higher efficiency of 20%
- A role in the action or the story : + 30%
- A product qualities praised by a character: + 45%
- A role in the action + qualities praised : +80% !
For the public
An attentive and benevolent public :
Source : Public Impact Barometer "Product placement and french public"
- 96% of the public thinks that product placement does not interfere with the creativity or the quality of the movie.
- 85% of the public recognizes that product placement facilitates brands memorisation
- 87% of viewers under 25 years reported having had a real reaction after seeing a product placement : search information or...puchase!
For communication managers
An essential measure :
Source : Public Impact Barometer "Product placement and advertisers"
- 95% of communication managers say they need to know the precise impact of their product placement operations in film and television.
- 51% find it indispensable for refining their strategy.