product placement impact  Product placement

brand integration impact : visibility, recognition

brand integration impact :
memorisation, recommendation

brand integration impact :
effect on brand image

Product placement on TV product placement impact  : product placement

brand integration impact :
immediate estimate ROI

product placement impact  : product placement

Public Impact

PPI mesure le placement de produits au cinéma

Product Placement Impact measures the performance of product placement, cinema, television and music videos .

Including analysis on the public impact, Product Placement Impact is the only comprehensive measure of product placement, combinating qualitative (spectators perceptions) and quantitative (exprometrics criteria) approach.